Working with Style Fashion Week

New York Fashion Week has come to an end, but the excitement for the alluring spring/summer 17 styles that sauntered up and down the runway is still abound. Runway shows continue in the fashion capitals of the world, wrapping up earlier this week in London and moving full force to Milan with the last shows of the season.

As a new resident of New York City, I was given the incredible opportunity to work as a public relations intern with Style Fashion Week September 8th – 10th, my second week here. It was truly an unforgettable experience and I learned a lot over the course of three days that can translate to a career in the fashion industry in the future.

I was assigned the best volunteer job of them all; working in public relations has its perks. Most of my time was spent posted up on the second floor balcony of Hammerstein Ballroom at the Manhattan Center, watching all of the runway shows, taking notes then writing media advisories and recaps after that would be distributed to a never ending list of media contacts. I also learned how much effort is put into arranging VIP seating charts and the strategy of seating important guests in the front row. Months of planning and work is put into the production of these shows, so it was awesome to be part of it to help make it as seamless as possible.

The runway show schedule was as follows:

Thursday, September 8th:

Friday, September 9th:

Saturday, September 10th:

Each designer was sui generis and brought their inspiration to life right on the runway. Below are some photos of my favorite looks and collections.

Processed with VSCO with a6 preset

img_1214

Kalisha Hall is the commander behind the luxury women’s wear brand K. Rashaé. She drew most of her inspiration for this collection from the sport of boxing, bringing a new meaning to the word “fighter.”

Processed with VSCO with a6 preset

Processed with VSCO with a6 preset

Brothers Adam Thomison and Luke Deenihan showed the audience that urban streetwear can be sleek and sophisticated, but still edgy at the same time.

Processed with VSCO with a6 preset

Processed with VSCO with a6 preset

img_1209

Mario De La Torre’s collection was my absolute favorite of the weekend, featuring elegant eveningwear in simple, yet stunning colors. Each piece had its own unique silhouette, like nothing I’ve ever seen before.

Processed with VSCO with a6 preset

Processed with VSCO with a6 preset

Danny Nguyen’s ready-to-wear line was a sea of gold and white in timeless cuts and styles. It was the most beautiful range of trendy eveningwear in two of my favorite colors.

Processed with VSCO with a6 preset

Processed with VSCO with a6 preset

Adrian Alicea concluded the week with a leading-edge performance, featuring dominatrix-inspired lingerie, men’s underwear and edgy resort dresses for women. His designs were very progressive and liberal and his models closed out the show with a performance to remember.

Thank you to the Style Fashion Week team, Veronica, Lee, Stephanie, Ivan, Emily & Ken for such an unforgettable experience! Hope to work with you again next season!

You may also like

Leave a Reply

Your email address will not be published. Required fields are marked *